At the end of summer 2015, we finalized the development of the fall campaign “Buy a Settler’s Cove wine at the SAQ, get a $5 discount coupon” for Au Vieux Duluth restaurants. This major marketing offensive, spread over several months, involved the making of printed products, such as: placemats, bottle collars, newspaper banners … but also curating and maintaining an active online presence with both email and Facebook campaigns.